Brand Design: Flamingo Resort

After all the restrictions and limitations caused by the Corona pandemic, we can all hardly wait to finally travel again. That's why I created a hotel brand as a passion project: The Flamingo Resort. Stylish, young, inspiring. A hotel where you can be yourself. I chose the name Flamingo because of the spiritual qualities attributed to a flamingo: Flamingos symbolize love, harmony and stand for the opening of the heart. The flamingo is said to help you realize the truth and to transform your life into infinite joy with the power of love. His life in large peaceful colonies full of respect, is a model for those who strive for a peaceful self-actualization. The Flamingo Resort therefore is a peaceful colony too where everyone can be themselves and feel completely at ease. To reflect the perfection and purity of the flamingo graphically, I created the flamingo according to the rules of the golden ratio.