Brand Design: Pacific Calm

Pacific Calm is a fictional health club and spa. There motto is: Love yourself healthy. By reducing stress and focusing on your inner health you get stronger and happier. Target group are basically all stressed women. The client asked for a logo which can be used on all of the marketing material as well as on their own cosmetic line. He wanted to have a wave integrated as the health club is located at the Pacific Ocean. I created the logotype, developed custom illustrations and patterns, defined colors and the typography. Please let me know what you think - I am really curious about your opinions :) And last of all: thanks for watching this project!!